Future Of Content – With Much Less Content

29 Aug 2016

Content Marketing Hype Cycle

We love content. Great, inspiring stories. Worth sharing to all your friends and family. That is the core of most marketing communications activities that brands do today.

Does it feel like you’re reading, watching, and listening to more information than ever before? Or alternatively, after spending the last few years too overwhelmed in the digital age, have you turned off Twitter, put away your devices, maybe even started to read some print papers and magazines again, on a newfound quest to find some sense of calm amidst the flurry of information? You’re not alone.

These are the words of Erica Berger capturing the feeling of peak content perfectly. We really want to recommend this post on Medium, about the future of content – which will be much less about content:

What Does the Future of Content Marketing Look Like? Spoiler: Far Less Content – ReadThink (by HubSpot)

Content creators everywhere including YouTube stars, Twitter personalities, and journalists are all suffering from the results of peak content. Erica Berger captures the feeling of peak content perfectly: Does it feel like you’re reading, watching, and listening to more information than ever before?